The Unfair Advantage: Sell with NLP!: Revised Edition

The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others, who know that all selling is personal, and who see the need to sell themselves more effectively. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge–an advantage–in your work life. Much of The Unfair Advantage: Sell with NLP! is based on NLP (neurolinguistic programming) skills. But NLP is much more and much less than what is seen in this book. The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: to help sales and marketing professionals be more effective and successful. This book will teach you how to sell YOU, understand your prospects, and lead the sales process. The Revised Edition contains two new chapters that were not included in the 2000 edition (Mindsets or Metaprogams and Handling Objections). That is the only major change in the Revised Edition other than format and pricing.

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3 comments for “The Unfair Advantage: Sell with NLP!: Revised Edition

  1. Patrick Merlevede
    September 3, 2013 at 6:55 PM

    This sales book does what it advertises I immediately liked the book when I read the Preface, which is about being able to sell exactly as the customer needs it. I couldn’t agree more, even if I have been running intro trouble with 50% of the salespeople I met when trying to convince them of that kind of thinking.

  2. David Garfinkel "Author, Advertising Headline...
    September 3, 2013 at 7:24 PM

    The best “invisible” selling system that really works It’s tough to find selling stuff that works but doesn’t sound like some cornball, canned routine out of a used car showroom. That’s because talking in a natural-sounding way is rarely effective in high-powered selling.

  3. GVF
    September 3, 2013 at 7:30 PM

    A compelling value. Money well spent! I have read the Unfair Advantage from cover to cover several times. More importantly, I have experienced results, based on the lessons you will learn in this book, that have been amazing. If you want great literature, don’t buy the Unfair Advantage, consider War and Peace. If you want great results in your interpersonal skills and feel that a higher closing ratio sounds like something you want to read about, get the Unfair Advantage.

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